Krista didn't set out to become a quilter. In the summer of 2021, she and her husband marked their cotton anniversary and she wanted to make napkins from their wedding colors. She couldn't find anyone to make them for her, so she did what a lot of people do: she Googled where to buy a sewing machine.

People keep asking you the same question. “Do you teach? Do you have a class? Do you work with guilds?” And every time, you smile and say something like “someday.” Because you know the answer should be yes — you know your craft, you’ve solved a real problem, people clearly want to learn from you. But between “I should teach this” and standing in front of a classroom, there’s a gap. And you’ve been standing at the edge of it for a while.

Your workshop exists. You have an objective, you mapped the content, you priced it with confidence. Maybe you worked through my book, Workshops Unleashed, to get here. The class is a package — a gift, ready to go. And now you're staring at it thinking: okay… how does anyone actually find out about this?

Hey Tori! Answering Your Digital Marketing Questions for Creative Entrepreneurs Podcast “Someday I’ll teach a class.” If you’ve thought it — maybe said it out loud to a quilting friend, maybe typed it into your notes app and never opened it again — this one is for you. Because here’s the thing about someday: it’s not a date on the calendar. It’s not a goal. It’s a way of putting off something you want to do, something you already have everything you need to start. Something i

Updates for quilt pattern designers, quilting teachers, and longarm service providers Welcome to your June 2026 social media update! If you're running a quilting business — whether selling patterns, teaching classes, or offering longarm services — staying on top of platform changes helps you reach more quilters, spark engagement, and turn followers into customers. Here's what's new this month across major platforms.

Posted by Tori | Hey, Tori! | heytori.tech Welcome to your May 2026 social media update! If you're running a quilting business, whether selling patterns, teaching classes, or offering longarm services, staying on top of platform changes helps you reach more quilters, spark engagement, and turn followers into customers. Here's what's new this month across major platforms. This report is generated for our Digital Marketing Magic Coaching Program's monthly Social Media Social, w

Welcome to your April 2026 social media update! If you're running a quilting business — whether selling patterns, teaching classes, or offering longarm services — staying on top of platform changes helps you reach more quilters, spark engagement, and turn followers into customers. Here's what's new this month across major platforms.

If you’re a quilt pattern designer who has looked into getting your patterns into a distributor, you’ve probably heard some of this advice: “You need more patterns.” “Your cover design won’t sell.” “You’re not ready for distributors yet.” That’s exactly what my friend and client Joyce heard when she first approached distributors in 2022. At the time, she had four patterns - beautiful, thoughtful designs she believed in.

If you’re heading to h+h americas, you already know it’s one of the biggest events in the quilting and fiber arts industry. What you might not have thought about yet is what content to create...

Spoiler: I changed my business! There was a period in my life when I couldn’t touch fabric. Not “I didn’t feel like it” - I mean that it made me nauseous and I genuinely couldn't make myself pick it up. I'd been a quilt pattern designer and teacher for years, and somewhere along the way the thing I loved most had become the thing that drained me completely.

You have been listening to this series - maybe from the very beginning, maybe you jumped in partway through - and every episode has given you a piece of the puzzle. How to define marketing, where your customers are coming from, what makes a landing page convert, how to grow beyond social media, and how to write captions that actually connect. But pieces are just pieces until you see the whole picture.

You know you need to send a newsletter. You’ve heard it a hundred times. So you sit down on a Tuesday night after dinner, open up your email platform, and stare at it. The blank template. The blinking cursor. You have no idea what to say. So you close the tab, tell yourself you’ll do it tomorrow, and tomorrow turns into next week, and next week turns into next month. And now it’s been two months since your subscribers heard from you.

As business owners, we go, go, go. Constantly moving. Constantly keeping up. But when was the last time you actually sat down and looked at where your time goes every week? Not guessed. Not estimated. Actually looked.

You have an amazing workshop. You’ve taught it a time or two, or maybe you’ve outlined it and you know it’s going to be exactly what quilters need. And you’ve heard that one of the quickest ways to make money as a quilting teacher or pattern designer is to teach at a quilt guild. There are hundreds of guilds across the country booking speakers and workshop teachers every single year. That is a big market.

Welcome to your March 2026 social media update! If you’re running a quilting business - whether selling patterns, teaching classes, or offering longarm services - staying on top of platform changes helps you reach more quilters, spark engagement, and turn followers into customers. Here’s what’s new this month across major platforms.

You picked the right photo. You spent twenty minutes writing the caption. You told a story, shared a tip, ended with a call to action. You hit post. An hour later - barely any engagement. Maybe a few likes from the same three people. And now you’re wondering: am I wasting my time? Should I even bother with captions? Is the scroll so fast now that none of this matters?

if you have a page that gets visitors but no sign-ups, stay right here. Because today we’re talking about what actually makes a landing page work. And I promise you, it’s not about fancy design or tricking people or knowing how to code. It is about what you say, in what order, and what you put at the very top.

Hey Tori! Answering Your Digital Marketing Questions for Creative Entrepreneurs Podcast You have been marketing your business for years. You’re posting, emailing your list once a month, maybe even have a website with actual traffic. But your sales are low. And when someone asks you where your customers are actually coming from, you realize you have no idea. Is it Instagram? Pinterest? That one blog post from two years ago that somehow still shows up on Google? If you do not k

A guide for quilters and creative business owners who want to sound more authentic online If you’re like me, you’ve probably spent your whole career writing professionally. Emails to clients, workshop descriptions, pattern instructions…everything formal, polished, and grammatically correct. But then you try to write an Instagram caption and it sounds like… well, a business document. This can go great on a platform like LinkedIn, but on Instagram, its better to be conversat

You know that feeling when Instagram changes the algorithm - again - and suddenly your reach drops in half? You didn't change anything. You're still posting. You're still showing up. But the platform just moved the goalposts. Or maybe you're just tired. Tired of filming Reels in your sewing room. Tired of thinking about trending audio. Tired of building an audience on someone else's platform that could go sideways tomorrow. And you find yourself wondering: is there another w