You launched a quilt pattern, you sent the emails, and you showed up on social media. Your audience responded! And then you're standing there, pattern out in the world, wondering: what happens next? That's where Rhonda Canning of Primetime Quilt Co was after she launched her pattern, Twilight.

Updates for quilt pattern designers, quilting teachers, and longarm service providers Welcome to your August 2026 social media update! If you're running a quilting business — whether selling patterns, teaching classes, or offering longarm services — staying on top of platform changes helps you reach more quilters, spark engagement, and turn followers into customers. Here's what's new this month across major platforms. This report is generated for our Digital Marketing Magic C

Your email list. Your Instagram followers. Your Facebook group. The same people, every time. So you start wondering: How do I reach new people without spending a ton on ads? And is it really worth the time to try?

Forty-five minutes later, you've reorganized your Canva folders, watched three reels about hooks, opened a blank email draft and closed it, and posted absolutely nothing. Or maybe this is you: you panic and post three things that have nothing to do with each other. A finished quilt photo on Monday, something funny on Wednesday, a new pattern on Saturday. No thread connecting them. Just three separate first impressions. I'd love to show you how I would plan your marketing for

Tired of scrambling? Learn the proven 4-step promotion calendar I use with DMMC members to organize launches, set your content strategy, and build in rest.

You finished it. The pattern is written, the PDF is uploaded, the photos are edited, and your sales page looks gorgeous. Tuesday morning you posted a picture, typed “It's available now — link in bio,” and then you refreshed that page about forty times. And it was quiet. Not nothing — a couple of sales from the same handful of people who always buy from you. But quiet.

Welcome to your July 2026 social media update! If you're running a quilting business — whether selling patterns, teaching classes, or offering longarm services — staying on top of platform changes helps you reach more quilters, spark engagement, and turn followers into customers.

You have four classes on email marketing. A Pinterest course you never finished. A Reels workshop from last spring — you watched two of the eight videos. Last week you signed up for another one, and this time you’re really excited about it. You’ve been in business five years. Seven, maybe. Your email list has 41 people on it, and you haven’t sent them anything in months. And the thought that keeps circling is: I just need to learn a little more before I start. What’s wr

Krista didn't set out to become a quilter. In the summer of 2021, she and her husband marked their cotton anniversary and she wanted to make napkins from their wedding colors. She couldn't find anyone to make them for her, so she did what a lot of people do: she Googled where to buy a sewing machine.

People keep asking you the same question. “Do you teach? Do you have a class? Do you work with guilds?” And every time, you smile and say something like “someday.” Because you know the answer should be yes — you know your craft, you’ve solved a real problem, people clearly want to learn from you. But between “I should teach this” and standing in front of a classroom, there’s a gap. And you’ve been standing at the edge of it for a while.

Your workshop exists. You have an objective, you mapped the content, you priced it with confidence. Maybe you worked through my book, Workshops Unleashed, to get here. The class is a package — a gift, ready to go. And now you're staring at it thinking: okay… how does anyone actually find out about this?

Hey Tori! Answering Your Digital Marketing Questions for Creative Entrepreneurs Podcast “Someday I’ll teach a class.” If you’ve thought it — maybe said it out loud to a quilting friend, maybe typed it into your notes app and never opened it again — this one is for you. Because here’s the thing about someday: it’s not a date on the calendar. It’s not a goal. It’s a way of putting off something you want to do, something you already have everything you need to start. Something i

Updates for quilt pattern designers, quilting teachers, and longarm service providers Welcome to your June 2026 social media update! If you're running a quilting business — whether selling patterns, teaching classes, or offering longarm services — staying on top of platform changes helps you reach more quilters, spark engagement, and turn followers into customers. Here's what's new this month across major platforms.

Posted by Tori | Hey, Tori! | heytori.tech Welcome to your May 2026 social media update! If you're running a quilting business, whether selling patterns, teaching classes, or offering longarm services, staying on top of platform changes helps you reach more quilters, spark engagement, and turn followers into customers. Here's what's new this month across major platforms. This report is generated for our Digital Marketing Magic Coaching Program's monthly Social Media Social, w

Welcome to your April 2026 social media update! If you're running a quilting business — whether selling patterns, teaching classes, or offering longarm services — staying on top of platform changes helps you reach more quilters, spark engagement, and turn followers into customers. Here's what's new this month across major platforms.

If you’re a quilt pattern designer who has looked into getting your patterns into a distributor, you’ve probably heard some of this advice: “You need more patterns.” “Your cover design won’t sell.” “You’re not ready for distributors yet.” That’s exactly what my friend and client Joyce heard when she first approached distributors in 2022. At the time, she had four patterns - beautiful, thoughtful designs she believed in.

If you’re heading to h+h americas, you already know it’s one of the biggest events in the quilting and fiber arts industry. What you might not have thought about yet is what content to create...

Spoiler: I changed my business! There was a period in my life when I couldn’t touch fabric. Not “I didn’t feel like it” - I mean that it made me nauseous and I genuinely couldn't make myself pick it up. I'd been a quilt pattern designer and teacher for years, and somewhere along the way the thing I loved most had become the thing that drained me completely.

You have been listening to this series - maybe from the very beginning, maybe you jumped in partway through - and every episode has given you a piece of the puzzle. How to define marketing, where your customers are coming from, what makes a landing page convert, how to grow beyond social media, and how to write captions that actually connect. But pieces are just pieces until you see the whole picture.

You know you need to send a newsletter. You’ve heard it a hundred times. So you sit down on a Tuesday night after dinner, open up your email platform, and stare at it. The blank template. The blinking cursor. You have no idea what to say. So you close the tab, tell yourself you’ll do it tomorrow, and tomorrow turns into next week, and next week turns into next month. And now it’s been two months since your subscribers heard from you.