You've designed patterns. Maybe you've even sold a few. But somewhere between that first design and now, you started wondering: Am I doing this right? Is my pattern actually good, or am I just getting lucky? And if I'm going to do this seriously—if I'm going to take my business seriously—what does that actually look like? Today, I'm talking with Whitney Steen, a knit pattern tech editor and graphic designer who works inside the Self-Publishing Incubator. Whitney spent years i

Saremy wrote a 480-page book in secret. What helped her cross the finish line—and what you need if you're ready to publish yours.

Hey Tori! Answering Your Digital Marketing Questions for Creative Entrepreneurs Podcast I have dyslexia. I struggled to read and write for years. I still struggle with spelling—if you see a typo in my work, you'll know it came from me, not an AI (haha). For the longest time, I was convinced that I would never be able to write a book. That was for real writers. For people who loved writing from the start. Not for someone like me. And then one day, sitting at my desk trying to

You launched a quilt pattern, you sent the emails, and you showed up on social media. Your audience responded! And then you're standing there, pattern out in the world, wondering: what happens next? That's where Rhonda Canning of Primetime Quilt Co was after she launched her pattern, Twilight.

Updates for quilt pattern designers, quilting teachers, and longarm service providers Welcome to your August 2026 social media update! If you're running a quilting business — whether selling patterns, teaching classes, or offering longarm services — staying on top of platform changes helps you reach more quilters, spark engagement, and turn followers into customers. Here's what's new this month across major platforms. This report is generated for our Digital Marketing Magic C

Your email list. Your Instagram followers. Your Facebook group. The same people, every time. So you start wondering: How do I reach new people without spending a ton on ads? And is it really worth the time to try?

Forty-five minutes later, you've reorganized your Canva folders, watched three reels about hooks, opened a blank email draft and closed it, and posted absolutely nothing. Or maybe this is you: you panic and post three things that have nothing to do with each other. A finished quilt photo on Monday, something funny on Wednesday, a new pattern on Saturday. No thread connecting them. Just three separate first impressions. I'd love to show you how I would plan your marketing for

Tired of scrambling? Learn the proven 4-step promotion calendar I use with DMMC members to organize launches, set your content strategy, and build in rest.

You finished it. The pattern is written, the PDF is uploaded, the photos are edited, and your sales page looks gorgeous. Tuesday morning you posted a picture, typed “It's available now — link in bio,” and then you refreshed that page about forty times. And it was quiet. Not nothing — a couple of sales from the same handful of people who always buy from you. But quiet.

Welcome to your July 2026 social media update! If you're running a quilting business — whether selling patterns, teaching classes, or offering longarm services — staying on top of platform changes helps you reach more quilters, spark engagement, and turn followers into customers.

You have four classes on email marketing. A Pinterest course you never finished. A Reels workshop from last spring — you watched two of the eight videos. Last week you signed up for another one, and this time you’re really excited about it. You’ve been in business five years. Seven, maybe. Your email list has 41 people on it, and you haven’t sent them anything in months. And the thought that keeps circling is: I just need to learn a little more before I start. What’s wr

Krista didn't set out to become a quilter. In the summer of 2021, she and her husband marked their cotton anniversary and she wanted to make napkins from their wedding colors. She couldn't find anyone to make them for her, so she did what a lot of people do: she Googled where to buy a sewing machine.

People keep asking you the same question. “Do you teach? Do you have a class? Do you work with guilds?” And every time, you smile and say something like “someday.” Because you know the answer should be yes — you know your craft, you’ve solved a real problem, people clearly want to learn from you. But between “I should teach this” and standing in front of a classroom, there’s a gap. And you’ve been standing at the edge of it for a while.

Your workshop exists. You have an objective, you mapped the content, you priced it with confidence. Maybe you worked through my book, Workshops Unleashed, to get here. The class is a package — a gift, ready to go. And now you're staring at it thinking: okay… how does anyone actually find out about this?

Hey Tori! Answering Your Digital Marketing Questions for Creative Entrepreneurs Podcast “Someday I’ll teach a class.” If you’ve thought it — maybe said it out loud to a quilting friend, maybe typed it into your notes app and never opened it again — this one is for you. Because here’s the thing about someday: it’s not a date on the calendar. It’s not a goal. It’s a way of putting off something you want to do, something you already have everything you need to start. Something i

Updates for quilt pattern designers, quilting teachers, and longarm service providers Welcome to your June 2026 social media update! If you're running a quilting business — whether selling patterns, teaching classes, or offering longarm services — staying on top of platform changes helps you reach more quilters, spark engagement, and turn followers into customers. Here's what's new this month across major platforms.

Posted by Tori | Hey, Tori! | heytori.tech Welcome to your May 2026 social media update! If you're running a quilting business, whether selling patterns, teaching classes, or offering longarm services, staying on top of platform changes helps you reach more quilters, spark engagement, and turn followers into customers. Here's what's new this month across major platforms. This report is generated for our Digital Marketing Magic Coaching Program's monthly Social Media Social, w

Welcome to your April 2026 social media update! If you're running a quilting business — whether selling patterns, teaching classes, or offering longarm services — staying on top of platform changes helps you reach more quilters, spark engagement, and turn followers into customers. Here's what's new this month across major platforms.

If you’re a quilt pattern designer who has looked into getting your patterns into a distributor, you’ve probably heard some of this advice: “You need more patterns.” “Your cover design won’t sell.” “You’re not ready for distributors yet.” That’s exactly what my friend and client Joyce heard when she first approached distributors in 2022. At the time, she had four patterns - beautiful, thoughtful designs she believed in.

If you’re heading to h+h americas, you already know it’s one of the biggest events in the quilting and fiber arts industry. What you might not have thought about yet is what content to create...