Krista didn't set out to become a quilter. In the summer of 2021, she and her husband marked their cotton anniversary and she wanted to make napkins from their wedding colors. She couldn't find anyone to make them for her, so she did what a lot of people do: she Googled where to buy a sewing machine.

People keep asking you the same question. “Do you teach? Do you have a class? Do you work with guilds?” And every time, you smile and say something like “someday.” Because you know the answer should be yes — you know your craft, you’ve solved a real problem, people clearly want to learn from you. But between “I should teach this” and standing in front of a classroom, there’s a gap. And you’ve been standing at the edge of it for a while.

Your workshop exists. You have an objective, you mapped the content, you priced it with confidence. Maybe you worked through my book, Workshops Unleashed, to get here. The class is a package — a gift, ready to go. And now you're staring at it thinking: okay… how does anyone actually find out about this?

Hey Tori! Answering Your Digital Marketing Questions for Creative Entrepreneurs Podcast “Someday I’ll teach a class.” If you’ve thought it — maybe said it out loud to a quilting friend, maybe typed it into your notes app and never opened it again — this one is for you. Because here’s the thing about someday: it’s not a date on the calendar. It’s not a goal. It’s a way of putting off something you want to do, something you already have everything you need to start. Something i

You have been listening to this series - maybe from the very beginning, maybe you jumped in partway through - and every episode has given you a piece of the puzzle. How to define marketing, where your customers are coming from, what makes a landing page convert, how to grow beyond social media, and how to write captions that actually connect. But pieces are just pieces until you see the whole picture.

You know you need to send a newsletter. You’ve heard it a hundred times. So you sit down on a Tuesday night after dinner, open up your email platform, and stare at it. The blank template. The blinking cursor. You have no idea what to say. So you close the tab, tell yourself you’ll do it tomorrow, and tomorrow turns into next week, and next week turns into next month. And now it’s been two months since your subscribers heard from you.

As business owners, we go, go, go. Constantly moving. Constantly keeping up. But when was the last time you actually sat down and looked at where your time goes every week? Not guessed. Not estimated. Actually looked.

You have an amazing workshop. You’ve taught it a time or two, or maybe you’ve outlined it and you know it’s going to be exactly what quilters need. And you’ve heard that one of the quickest ways to make money as a quilting teacher or pattern designer is to teach at a quilt guild. There are hundreds of guilds across the country booking speakers and workshop teachers every single year. That is a big market.

You picked the right photo. You spent twenty minutes writing the caption. You told a story, shared a tip, ended with a call to action. You hit post. An hour later - barely any engagement. Maybe a few likes from the same three people. And now you’re wondering: am I wasting my time? Should I even bother with captions? Is the scroll so fast now that none of this matters?

if you have a page that gets visitors but no sign-ups, stay right here. Because today we’re talking about what actually makes a landing page work. And I promise you, it’s not about fancy design or tricking people or knowing how to code. It is about what you say, in what order, and what you put at the very top.

Hey Tori! Answering Your Digital Marketing Questions for Creative Entrepreneurs Podcast You have been marketing your business for years. You’re posting, emailing your list once a month, maybe even have a website with actual traffic. But your sales are low. And when someone asks you where your customers are actually coming from, you realize you have no idea. Is it Instagram? Pinterest? That one blog post from two years ago that somehow still shows up on Google? If you do not k

You know that feeling when Instagram changes the algorithm - again - and suddenly your reach drops in half? You didn't change anything. You're still posting. You're still showing up. But the platform just moved the goalposts. Or maybe you're just tired. Tired of filming Reels in your sewing room. Tired of thinking about trending audio. Tired of building an audience on someone else's platform that could go sideways tomorrow. And you find yourself wondering: is there another w

Marketing. The word alone is enough to make some people's palms sweat. Maybe it brings up images of sleazy salespeople, seventeen-step funnels, or the sinking feeling that you need to learn TikTok at forty-seven. Or maybe you've Googled "how to market my small business" and came out the other side more confused than before - fifteen gurus, eighteen different answers, none of them speaking your language.