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Where Do My Quilting Customers Come From?
Hey Tori! Answering Your Digital Marketing Questions for Creative Entrepreneurs Podcast You have been marketing your business for years. You’re posting, emailing your list once a month, maybe even have a website with actual traffic. But your sales are low. And when someone asks you where your customers are actually coming from, you realize you have no idea. Is it Instagram? Pinterest? That one blog post from two years ago that somehow still shows up on Google? If you do not k

Tori McElwain
2 days ago9 min read


Grow Your Quilting Business Beyond Social Media (and Make Posting Easier)
You know that feeling when Instagram changes the algorithm - again - and suddenly your reach drops in half? You didn't change anything. You're still posting. You're still showing up. But the platform just moved the goalposts. Or maybe you're just tired. Tired of filming Reels in your sewing room. Tired of thinking about trending audio. Tired of building an audience on someone else's platform that could go sideways tomorrow.
And you find yourself wondering: is there another w

Tori McElwain
4 days ago9 min read


What Is Digital Marketing, Anyway? A Real Answer for Quilters and Creative Entrepreneurs
Marketing. The word alone is enough to make some people's palms sweat. Maybe it brings up images of sleazy salespeople, seventeen-step funnels, or the sinking feeling that you need to learn TikTok at forty-seven. Or maybe you've Googled "how to market my small business" and came out the other side more confused than before - fifteen gurus, eighteen different answers, none of them speaking your language.

Tori McElwain
4 days ago7 min read
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