Your inbox is full of marketing advice. Your feed is full of new trends. Every platform has a tip, every course has a must-do, and you still don’t know what to work on this week. Pattern designer Leanne Parsons of Devoted Quilter came to a live coaching session on the Hey Tori! podcast.

Not sure you need a coach? Learn how to check your readiness, find your business gap, and test whether a coach fits before you spend money.

You finally get someone to sign up for your free pattern. The download arrives, and then nothing. No hello, no next step, no reason to open the next email. Or the opposite happens: three sign-up paths, three welcome sequences, and a subscriber who gets six emails in one week and unsubscribes.

Your next launch, pattern, or book feels bigger than the time you have to give it, and the calendar fills up a little more every week. If you're staring at a busy season and wondering how it's all going to fit, this post is for you.

Years of blog posts sitting in the archive? Use five steps to repurpose old blog content into pins, emails, and social posts, one post a week.

You know you should be emailing your list. You have the freebie, the signup form, maybe a few hundred people who raised their hand. But every time you sit down to write, you wonder whether once a week is too much. You don’t know what to say besides “new pattern!” And the second you hit send, you’re refreshing the app and watching the unsubscribes tick up. If that sounds like your inbox, this episode is for you.

You've designed patterns. Maybe you've even sold a few. But somewhere between that first design and now, you started wondering: Am I doing this right? Is my pattern actually good, or am I just getting lucky? And if I'm going to do this seriously—if I'm going to take my business seriously—what does that actually look like? Today, I'm talking with Whitney Steen, a knit pattern tech editor and graphic designer who works inside the Self-Publishing Incubator. Whitney spent years i

Saremy wrote a 480-page book in secret. What helped her cross the finish line—and what you need if you're ready to publish yours.

Hey Tori! Answering Your Digital Marketing Questions for Creative Entrepreneurs Podcast I have dyslexia. I struggled to read and write for years. I still struggle with spelling—if you see a typo in my work, you'll know it came from me, not an AI (haha). For the longest time, I was convinced that I would never be able to write a book. That was for real writers. For people who loved writing from the start. Not for someone like me. And then one day, sitting at my desk trying to

You launched a quilt pattern, you sent the emails, and you showed up on social media. Your audience responded! And then you're standing there, pattern out in the world, wondering: what happens next? That's where Rhonda Canning of Primetime Quilt Co was after she launched her pattern, Twilight.

Your email list. Your Instagram followers. Your Facebook group. The same people, every time. So you start wondering: How do I reach new people without spending a ton on ads? And is it really worth the time to try?

Forty-five minutes later, you've reorganized your Canva folders, watched three reels about hooks, opened a blank email draft and closed it, and posted absolutely nothing. Or maybe this is you: you panic and post three things that have nothing to do with each other. A finished quilt photo on Monday, something funny on Wednesday, a new pattern on Saturday. No thread connecting them. Just three separate first impressions. I'd love to show you how I would plan your marketing for

Tired of scrambling? Learn the proven 4-step promotion calendar I use with DMMC members to organize launches, set your content strategy, and build in rest.

You finished it. The pattern is written, the PDF is uploaded, the photos are edited, and your sales page looks gorgeous. Tuesday morning you posted a picture, typed “It's available now — link in bio,” and then you refreshed that page about forty times. And it was quiet. Not nothing — a couple of sales from the same handful of people who always buy from you. But quiet.

You have four classes on email marketing. A Pinterest course you never finished. A Reels workshop from last spring — you watched two of the eight videos. Last week you signed up for another one, and this time you’re really excited about it. You’ve been in business five years. Seven, maybe. Your email list has 41 people on it, and you haven’t sent them anything in months. And the thought that keeps circling is: I just need to learn a little more before I start. What’s wr

Krista didn't set out to become a quilter. In the summer of 2021, she and her husband marked their cotton anniversary and she wanted to make napkins from their wedding colors. She couldn't find anyone to make them for her, so she did what a lot of people do: she Googled where to buy a sewing machine.

People keep asking you the same question. “Do you teach? Do you have a class? Do you work with guilds?” And every time, you smile and say something like “someday.” Because you know the answer should be yes — you know your craft, you’ve solved a real problem, people clearly want to learn from you. But between “I should teach this” and standing in front of a classroom, there’s a gap. And you’ve been standing at the edge of it for a while.

Your workshop exists. You have an objective, you mapped the content, you priced it with confidence. Maybe you worked through my book, Workshops Unleashed, to get here. The class is a package — a gift, ready to go. And now you're staring at it thinking: okay… how does anyone actually find out about this?

Hey Tori! Answering Your Digital Marketing Questions for Creative Entrepreneurs Podcast “Someday I’ll teach a class.” If you’ve thought it — maybe said it out loud to a quilting friend, maybe typed it into your notes app and never opened it again — this one is for you. Because here’s the thing about someday: it’s not a date on the calendar. It’s not a goal. It’s a way of putting off something you want to do, something you already have everything you need to start. Something i

You have been listening to this series - maybe from the very beginning, maybe you jumped in partway through - and every episode has given you a piece of the puzzle. How to define marketing, where your customers are coming from, what makes a landing page convert, how to grow beyond social media, and how to write captions that actually connect. But pieces are just pieces until you see the whole picture.