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From Hobbyist to Professional: Tech Editing, Books, and Taking Up Space in Your Industry
You've designed patterns. Maybe you've even sold a few. But somewhere between that first design and now, you started wondering: Am I doing this right? Is my pattern actually good, or am I just getting lucky? And if I'm going to do this seriously—if I'm going to take my business seriously—what does that actually look like? Today, I'm talking with Whitney Steen, a knit pattern tech editor and graphic designer who works inside the Self-Publishing Incubator. Whitney spent years i

Tori McElwain
7 days ago7 min read


A Pattern Drafter's Hidden Expertise and What Finally Made It Visible: An Interview with Saremy Duffy
Saremy wrote a 480-page book in secret. What helped her cross the finish line—and what you need if you're ready to publish yours.

Tori McElwain
Sep 158 min read


Why a Book Is One of the Best Resources You Can Create as a Quilting or Crafting Teacher
If you’ve ever created a workshop handout, filmed a tutorial, or written up a pattern for your students, you’ve already experienced the power of a good resource. But have you ever thought of writing a book? Whether it’s a quilt pattern collection, a memoir woven with stories of creativity and community, or even a research-based look at the history or science behind your craft - a book isn’t just a “nice-to-have.” It’s a powerful tool that can elevate your teaching and your bu

Tori McElwain
Sep 4, 20253 min read


The Myth of the Perfect Book: Why Waiting for the Right Moment Keeps You Stuck
If you’ve been carrying around a book idea in your mind for a while, maybe months or even years, you’re not alone. So many talented...

Tori McElwain
Sep 1, 20252 min read


Why Teachers Make Great Authors (Especially in the Quilting and Crafting World)
If you’ve ever taught a crafting or quilting class, led a workshop, or explained a tricky pattern to a friend, you’re already doing something that authors do every day: breaking down ideas to help others learn. And that’s exactly why so many teachers and pattern designers are perfectly positioned to write a book. You’ve spent years refining your voice, your lessons, and your ability to guide others step by step. Publishing is simply the next evolution of your teaching. Mosaic

Tori McElwain
Aug 24, 20253 min read


An Author's Journey: From Teaching Quilting to Self-Publishing
When the book finally came out, the feedback blew me away. One reader told me it felt like having a coaching session with me right there beside her. Another shared that my book changed her life, giving her the confidence to leave a difficult path and start her own business. Hearing those stories made every sleepless night and moment of doubt worth it.

Tori McElwain
Aug 20, 20254 min read
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