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What Makes a Good Landing Page? For Quilting and Creative Businesses
if you have a page that gets visitors but no sign-ups, stay right here. Because today we’re talking about what actually makes a landing page work. And I promise you, it’s not about fancy design or tricking people or knowing how to code. It is about what you say, in what order, and what you put at the very top.

Tori McElwain
Mar 209 min read


How to Teach a Program for Quilt Guilds: What You Need to Know Before You Start
Teaching for quilt guilds, or any other craft guild, is one of the fastest and most reliable ways to generate income as a quilting or crafting educator. If you’ve ever dreamed of sharing your skills, inspiring others, or turning your expertise into a real teaching business, guild programs are a powerful place to begin.

Tori McElwain
Nov 19, 20255 min read


Building Your Craft Business Beyond Social Media
If your entire business relies on social media, you’re building your house on rented land. We’ve got to be looking beyond social media. This is where classes come into play. Here are the class topics that stood out from my research - sessions that would make the biggest difference for makers trying to grow their businesses online.

Tori McElwain
Oct 20, 20255 min read
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